Full-time writer. Part-time poet. Pigeon advocate. Brand strategist and copy director with over 14 years’ experience. Still love labouring over the commas and full stops.
Currently Head of Copy and Tone of Voice of Creativepool’s 2025 Brand Team of the Year at Virgin Media O2.
Shortlisted for Women in Marketing 2022 Awards.
Supported Outvertising’s launch of Trans+ History Week.
Matchmade a chef with a restaurant in Shoreditch.
Excellent in English. Haggle-fluent in Thai. Philosophical in Spanish, French and Italian (when drunk).
Voted most likely to start a cult.
Virgin Media O2
Head of Copy and Tone of Voice
September 2022–present
I co-run the multi-award-winning creative team, design and host tone-of-voice workshops, give on-the-fly creative guidance to in-house and agency creatives, set our naming principles, build and guard our brand architectures, name our products, write language toolkits, and do lots and lots of presentations.
Virgin Media
Lead Copywriter
July 2018–September 2022
Everything Different
Senior Copywriter
July 2013–June 2018
Guerilla Communications
Junior Copywriter
February 2012–July 2013
Awards
Creativepool – Brand Team of the Year 2025
Creativepool – Spatial Design 2025
Creativepool – Integrated 2025
Women in Marketing – Copywriting 2022 (Shortlist)
Campaign – Best Socially Distanced Experience 2022
The Drum – Event Technology of the Year 2021
The Drum – B2C Experience of the Year 2021
The Drum – Brand Activation 2021 (Highly Commended)
Campaign – Experience Awards 2019 (Shortlist)
Roses Creative Awards – Best Campaign 2013 (Finalist)