Brand strategy
Working closely with internal brand managers, creatives and stakeholders, as well as partner agencies across Virgin Media, O2 and O2 Business brands, I support on brand strategy and lead on product naming, proposition storytelling, brand architecture, and loads more.
Most of the work is under NDA and can’t be shared.
In early 2025, Virgin Media O2 relaunched the two separate brands’ north stars – redefining their roles and purposes in an ever-changing market. I worked with the internal brand managers and partner agency, Design Bridge and Partners, to workshop and craft the new brand purposes, manifestos, brand guidelines, launch video scripts, internal and external launch comms and more.
I’m also responsible for updating and upholding our brands’ style guides and glossaries, as well as an inclusive language guide – an initiative I spearheaded in the business.
I created our naming principles to help streamline and align the naming process for all products, services and propositions across the business. And I’m the guardian of both Virgin Media’s and O2’s brand architectures, wrestling with complex internal structures across products, services, propositions and experiences – to align, simplify and futureproof our approach.
